Holiday 2021 | Blackberry Farm
Objective:
Each year, Blackberry Farm spends extra time to create a “sub-brand” to promote their holiday season activities. To support this, I provide direction on fonts, color schemes, and design styles; as well as execute email blasts and holiday cards for various audiences.
Concept:
This years theme was “Take This Moment.” A reminder to be present during the holidays with whatever you call your family. Each linear element of this design was inspired by an element of the property. You may spy the iconic Blackberry fenceline, the Mountain Firetower, or the Brewery’s quilt squares.
Different audiences get different holiday cards. Some included general audiences, private owners, friends, and employees.
Holiday Cards
Email Marketing
Retail Email Blasts
Digital Holiday Card