Holiday 2022 | Blackberry Farm
2023 Design Competition Finalist | Communication Arts
Objective:
Each year, Blackberry Farm spends extra time to create a “sub-brand” to promote their holiday season activities. To support this, I provide direction on fonts, color schemes, and design styles; as well as execute email blasts and holiday cards for various audiences.
Concept:
The name of the game for Holiday 2022 was “action verbs” such as: taste, enjoy, laugh, celebrate, etc. This theme gave me a lot of bold typography to play with (yay!)
Holiday Cards
Different audiences get different holiday cards. Some included general audiences, private owners, friends, and employees.
Email Marketing
Short and Sweet Retail/Sales Email Blasts
Long and Scrolling Retail Email Blasts
Digital Holiday Card
