Twist | Senior Project

Objective:

Senior project at Auburn means creating a semester-long curriculum for yourself. After choosing a topic of interest to us, we wrote proposals and went through rounds of approval with professors before being allowed to proceed.

Concept:

I chose to brand a curly hair salon complete with identity, lookbooks, packaging, website, displays, merch, and many extras. To fresh eyes, Twist should feel welcoming, smart, and free spirited. Each new customer senses that they have entered a place where they are free to ask questions, be themselves, and get amazing hair care. 

To help invoke these three key words, and just because I love it, I chose to make illustration a key part of this brand.

Brand Identity

Business Cards

Appointment Cards

Website

Desktop

Mobile

Retail Displays

Social Gifs

Product Packaging

Marketing Materials

Email Marketing

Magazine Ads

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